This is an illuminating, and rather dispiriting, account of creating iPad versions of print magazines from Jason Pontin, the editor in chief and publisher of Technology Review, whom you’d think would be pioneers of iPad publishing. The reality is a lot more problematic:
We fought amongst ourselves, and people left the company. There was untold expense of spirit. I hated every moment of our experiment with apps, because it tried to impose something closed, old, and printlike on something open, new, and digital.
End result? Technology Review are going HTML5 only and killing their apps. The road to the future of publishing is paved with obstacles and lacks any signposts, by the looks of it.